Five Tips on Starting a Carpet Cleaning Business

So long as people live and work inside homes and businesses, there will be messes. And so long as there are messes, people will need to clean them. By this logic, starting a carpet cleaning business is a pretty safe venture! That being said, while the demand for carpet cleaning remains pretty inelastic, there are some important steps you have to take when starting a carpet cleaning business to make sure that it remains a viable venture. 

First, invest in high-quality carpet cleaning equipment. ​Depending on the kind of services you will provide, choose equipment and products that will help you achieve your business goals and provide exemplary cleaning. Reliable, long-standing brands like Rotovac offer equipment that will allow you to complete your work faster, and with better results.

Second, consider your location. If you're looking to provide commercial carpet cleaning, look to advertise heavily in industrial areas. If you're looking for residential work, learn the importance of word of mouth and small publications to get your name out there.

Third, have a solid business plan. Understand before you start what you will be offering your clients: are you strictly residential, commercial, or both? Do you align yourself with green cleaning equipment and practices? Do you do upholstery? Write down all the various services you will provide and create estimates for day-to-day expenses.

Fourth, get your company out there! Promotions, marketing, and advertising are the lifeblood of any successful business. It doesn't matter how good you are, if they don't know you exist! Market online and offline and choose your targeted locations wisely. Try to get on board with a 'Welcome Wagon' association. Build a simple, informative website and have active social media profiles. All these steps will help to ensure your business' future.