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Recently, you may have noticed an uptick in prospective or current customers asking you about what methods and chemicals you use to clean their carpet and upholstery. Environmentally friendly or eco-friendly are terms that refer to services, goods, laws, and guidelines that help to reduce, minimize, or produce no harm on the environment. This term is most often used when referring to equipment or products. Eco-friendly also refers to the protection of humans and animal health from exposure to toxins and chemicals, which is often where your customers’ concerns are originating. Chemicals used in carpet cleaning can be quite harsh. This is not uncommon since the methods used to remove stains and debris from carpeting is arduous. Because the chemicals...

When starting any business, it’s important to understand exactly what you’re offering. While this may seem like a given, many small carpet cleaning companies fail to specialize their services. Not only can an unspecialized small company make customers distrustful, it can also wear a company thin. Offering a glut of services may initially seem like a good thing since it means you will capture clients from a variety of sections, the opposite is usually true. Proper marketing techniques show that people trust companies more who specialize and focus on one main thing. When it comes to carpet cleaning, this can be usually categorized in two ways: residential or commercial. Residential carpet cleaning usually covers anything from cleaning wall-to-wall carpeting; to...

With many other carpet cleaning businesses already set up, it may seem intimidating to try your hand at starting your own carpet cleaning company. However, you can still have a successful business if you have a good business plan and strategy and the right equipment. Breaking into an established market with current businesses that have established customer bases can seen like a steep task to overcome, but as long as there’s people and carpets, there will be room for another carpet cleaning business. Your first step in creating any kind of business is creating a name for yourself. A proper website with an online portfolio is the fastest, cheapest and farthest reaching way to start advertising your business. Potential customers...